PROGRAM 07

6:00 pm - 7:00 pm
Opening cocktail MMTF
Harry's Bar, Montreux Palace

8:00 pm - 10:00 pm
Comedy Gala Live
Auditorium Stravinski (TSR, France TV to broadcast)

10:00 am - 11:00 am
Opening of the VideoKiosk
Montreux Music and Convention Center

11:00 am - 2:00 pm
Radio Show Live
Les Dicodeurs (RSR)
Les Fous du Roi (France Inter)
Montreux Music and Convention Center

2:00 pm
What's new in mobile and HPTV?
Comedy on new screens: mobile phone and computer screen. What kind of stories can be told on such screens? How can you make someone laugh on a mobile phone? An on-screen overview of comedy shows on new media.
> With Virginia Mouseler, Managing Director The WIT

2:25 pm
Will the new screen kill the old one?
New screens, new ways of broadcasting TV, amazing technologies are challenging our world. Will television be able to reinvent itself through interactivity ? Is there a place for public TV ? What about VOD, is it killing television as we know it ? Many questions no easy answers…
> With Bernard Rappaz, Chief Editor TSR multimedia

2:50 pm
Producing content on new platforms?
New platforms call for content that catches the interest of their users and meets their technical and economical requirements. Exemplified by the production of the direct-to-mobile cartoon show “Suicidal Squirrels”, these requirements, the opportunities and success factors of producing content for mobile platforms are explored and discussed.
> With Tobias Dickmeis, Managing Director, Cyoshi Crucial GmbH

3:15 pm
Coffee break

3:30 pm
Presentation of an interactive soap "ANNA UND DU"
In spring 2007, ORF (the Austrian public service broadcaster), produced with universal music Austria, its first interactive sitcom “Anna and Du” for mobile TV. The show is tailor-made for the mobile TV format, where interaction is a core element of the plot. It is also a novel way of introducing a new band, by linking reality and fiction.
> With Lucia Haslauer, ORF – Digital TV Projekte

4:00 pm
Mobile, an opportunity for user generated content?
At MMEF, Bruno will present his Mobile Film Festival where all films are only made with mobile phones. His Festival was created in France and then developed in Germany. In 2008, Bruno expects to introduce it in Morocco, Switzerland and Italy.
> With Bruno Smadja, CEO of the Mobile Film Festival

4:40 - 6:00 pm
Do new platforms mean new content?
Key players in the entertainment production business present and discuss opportunities, experiences and strategies.
> With Tobias Dickmeis of Cyoshi Crucial (Suicidal Squirrels), Bernard Rappaz (TSR Multimedia), Krassimir Stoitcheff (MAX Telecom, WIMAX), Markus Grieshofer (ORF-DIGITAL TV) and more.

6:00 pm - 7:00 pm
Happy Hour
Harry's Bar - Montreux Palace

7:00 pm - 10:00 pm
Comedy Show at Vevey (French speaking)
Thomas VDB
Les Fous du Roi

10:00 am - 2:00 pm
VideoKiosk
Montreux Music and Convention Center

2:00 pm - 2:45 pm
What's innovative in the international comedy formats?
What has Europeans laughing this season? An overview of European comedy shows: an on-screen presentation of successful local comedy shows. Does Europe have it own humour? A few examples of comedy formats locally adapted across Europe.
> With Virginia Mouseler, Managing Director The WIT

3:00 pm - 5:00 pm
Is there a european comedy?
International experts in comedy production present and discuss opportunities and strategies.
> With Torsten Zarges, Sandrine Frantz & Jean-Yves Robin (CALT Paris) and Virginia Mouseler (The WIT)

6:00 pm - 7:00 pm
Cocktail
Casino de Montreux

8:00 pm - 10:00 pm
The best of Swiss standups (French speaking)
Auditorium Stravinski

10:00 pm - ...
Party at the Casino Barrière Montreux
Casino de Montreux

All workshops take place at
the Montreux Convention Center